Maximize Profit Google Ads: Margin-Based Bidding
Stop optimizing for ROAS. Learn how profit-based bidding in Google Ads uses real margin data to drive revenue that actually moves the bottom line.
Social Proof eCommerce: Trust Signals That Convert
Discover which ecommerce trust signals actually drive conversions in social commerce—and why most brands are deploying them in the wrong order.
The Social Commerce Profitability Gap No One Talks About
Social commerce drives massive GMV but destroys margins. Here’s why the social commerce business model is structurally broken — and what fixes it.
Maximize Conversion Value Google Ads: Profit Bidding
Stop optimizing for revenue. Here’s how to implement a profit-based bidding strategy in Google Ads that actually grows your bottom line.
Michelin Brand Strategy: How a Tire Company Built an Empire
Michelin’s brand strategy goes far beyond tires. Discover how Michelin’s brand extensions and Guide equity built one of history’s most unlikely diversified empires.
Instagram Stories Sponsorship Rates: A Pricing Framework
Stop guessing Instagram Stories sponsorship rates. Use this data-driven pricing framework to structure creator deals that reflect real audience value.
TikTok Shop Creator Storefront Strategy That Converts
Stop treating your TikTok Shop creator storefront like a catalog. Here’s the conversion-focused strategy top creators use to turn browsers into buyers.
CTV Pause Ads: The ROAS Strategy Most Buyers Miss
CTV pause ads are outperforming pre-rolls in ROAS benchmarks. Here’s the exact strategy performance marketers need to activate them correctly.
The Neighborhood Retail Comeback Reshaping Local Commerce
The neighborhood retail comeback is real — and it’s restructuring local market share. Here’s what brand strategists need to understand now.
YouTube Creator Co-Development Deal Structure Guide
Learn how to structure YouTube creator co-development deals beyond sponsorships — contract terms, equity splits, and launch frameworks that protect both sides.